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Individual & Family

Health coverage for you and your family, with an agent or representative to help

We compare Marketplace and off-Marketplace plans with you and explain what you'd pay. Our help is free to you.

Mon–Fri 9 a.m.–5 p.m. ET. Free to you, with no obligation to enroll. Can't talk now? Request a callback or schedule a call.

A young family sitting together on their kitchen floor.

What we help with

Coverage for the way you buy it

Coverage for you

A plan in your name when you buy your own coverage, for example if you're self-employed or between jobs.

Coverage for your family

One plan for your household, or separate plans for some family members if that fits better.

After a life change

If you lose other coverage, move, marry or have a baby, you may qualify to enroll outside Open Enrollment.

Help with the cost

We check with you whether a premium tax credit could lower what you pay each month. Savings depend on more than income.

Where to buy

Two places to buy a plan, and we can show you both

Comprehensive (ACA-compliant) plans cover doctor visits, hospital care, prescriptions and preventive care, on or off the Marketplace. The difference is where you buy it and whether you can get help paying for it.

On the Marketplace

ACA Marketplace plans

What it is
Plans sold through HealthCare.gov or your state's Marketplace.
Help with the cost
A premium tax credit may lower your monthly premium. It depends on your household size and income, where you live and the plans available there.
Who it's for
People who buy their own coverage, especially if they may qualify for a tax credit.

Off the Marketplace

Plans from an insurance company directly

What it is
Plans sold by insurance companies outside the Marketplace.
Help with the cost
Premium tax credits don't apply.
Who it's for
People who don't qualify for a tax credit and want more plan or network choices.

Before you choose

What to check before you pick a plan

  • Your doctors

    Plans have different networks. Check that the doctors you want to keep are in the plan's network.

  • What you'd pay in a year

    Look at the deductible and out-of-pocket costs as well as the monthly premium.

  • A tax credit

    Whether you qualify, and how much you save, depend on your household size and income, where you live and the plans available. We can check with you on the call.

  • Coverage through work

    Tax credits usually don't apply if your employer's plan is considered affordable, so it can be worth comparing both.

When you can enroll

Open Enrollment, and the times you can enroll outside it

Dates for 2027 coverage.

Dates are for HealthCare.gov. States that run their own Marketplace set their own dates, so check yours.

Last reviewed November 3, 2026

  1. Nov 1 – Jan 15

    Open Enrollment

    Anyone can enroll or change plans. Enroll by December 15 for coverage that starts January 1.

  2. Within 60 days

    Special Enrollment Period

    If you lose other coverage, move, get married or have a baby, you may qualify to enroll outside Open Enrollment, usually within 60 days of the change.

  3. Any time

    Medicaid and CHIP

    If your household qualifies, you can apply for Medicaid or the Children’s Health Insurance Program any time of year.

How it works

From your first call to after you enroll

  1. Step 1: Talk to an agent or representative

    Tell us who needs coverage, the doctors you see and what you can spend each month.

  2. Step 2: Compare plans that fit

    We show you Marketplace and off-Marketplace plans side by side, and check whether you qualify for a tax credit.

  3. Step 3: We stay with you

    After you enroll, we help with ID cards, finding in-network doctors and questions during the year.

Questions about individual and family coverage

Yes. Our help is free to you. Insurance companies pay us when you enroll, and you never have to enroll to talk with us.

Talk with an agent or representative about health coverage

Free to you, with no obligation to enroll.

Can't talk now? Request a callback or schedule a call.

Mon–Fri 9 a.m.–5 p.m. ET