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Consumer Health Data Privacy Policy

Effective November 1, 2026 · Last updated November 1, 2026

This policy adds to our Privacy Policy for residents of Washington, Nevada and Connecticut, and for anyone whose consumer health data we collect in those states. It explains what consumer health data we collect, why, who we share it with and the rights you have. For consumer health data, this policy controls if it differs from our Privacy Policy.

1. What consumer health data is

Consumer health data is personal information that identifies your past, present or future physical or mental health, or that could reasonably be linked to it. For us, that includes:

  • your Medicare status and the coverage you’re interested in;
  • the doctors, prescriptions and pharmacies you choose to enter in the plan comparison tool;
  • health details you choose to share with a representative, such as your current coverage or anything that affects which plans fit;
  • coverage needs of household members you tell us about; and
  • information an insurer or health plan sends us about coverage you apply for or have.

It doesn’t include protected health information we handle for health plans, which is governed by HIPAA and the plan’s Notice of Privacy Practices (see Section 2 of our Privacy Policy). Where you buy coverage through us, our Insurance Privacy Notice under federal and state insurance law also applies; this policy still governs your consumer health data. We don’t receive patient information from healthcare providers; the health details we hold are the ones you choose to share.

2. Where it comes from

  • You, when you request a quote, a callback or a scheduled call, use the plan comparison tool, or talk with an agent.
  • Someone applying for coverage that includes you, with your permission, such as a family member.
  • Insurance companies and health plans, about coverage you apply for or have.
  • Referral partners, when you’ve asked them to connect you with us or you’ve come to us from their email, mailing, social post or website; they may tell us which partner referred you.
  • Lead vendors and marketing partners, when you asked on their website or by phone to be contacted about coverage, after they’ve obtained your consent.

We don’t collect consumer health data from your device’s sensors or location, and we don’t buy it.

3. How we use it

We collect and use consumer health data only to provide the services you ask for:

  • to give quotes, compare plans and help you apply or enroll;
  • to connect you with an agent or representative who can explain your options;
  • to serve you as your agent after you enroll;
  • to meet insurance, Medicare and other legal requirements and keep required records; and
  • to keep our services secure and prevent fraud.

Luna, our AI assistant, and our other automated tools may process consumer health data for these purposes. We don’t train public AI models with data that includes protected health information, and we improve our own AI only with de-identified information, with the details that could identify you removed first. We don’t sell consumer health data, and we don’t use it for targeted advertising. We won’t use it for a new purpose without your consent.

4. Who we share it with

  • Insurance companies and health plans, when a quote needs their information, when you apply or enroll, and when a company whose plan we discussed with you asks for the recording of that call to review how the plan was presented to you. Medicare rules require the company to oversee how its plans are sold, so it can ask whether or not you enrolled.
  • The insurance agencies we work under, which help process your enrollment and support our agents, when you apply or enroll.
  • Companies that work for us, such as hosting, phone and text messaging, email, scheduling and AI technology providers. Their contracts limit them to providing services to us.
  • The referral partner who connected you with us, only with your consent. If you agree on your call with us, we tell your referral partner, such as a doctor’s office that gave you our number, how we helped you, such as whether you kept an appointment and the plan you enrolled in. We record your consent, and you can withdraw it anytime. Without it, a partner gets only de-identified information that can’t reasonably be linked to you, such as how many people called or enrolled.
  • Other insurance agencies and marketing organizations, only with your consent. For Medicare, that’s your prior express written consent naming each organization, one choice per organization; for other coverage, the partner companies box on our form. You can withdraw either on Your Privacy Choices.
  • Our other brands. The websites listed in Section 1 of our Privacy Policy are brands of the same company, run by the same people and systems, so information you give on one of them is held by us, not passed to a separate company. We don’t share consumer health data with affiliated companies outside that group.
  • When the law requires it, or to protect rights and safety, for example in response to a subpoena or a regulator.
  • In a business transfer, such as a merger or sale, where the data stays subject to this policy.

We never sell consumer health data. Selling it would need your separate, signed authorization, and we don’t ask for one. Telling a referral partner how we helped you, when you ask us to, isn’t a sale: it’s a disclosure you direct.

5. Your rights

If you live in Washington, Nevada or Connecticut, you can ask us to:

  • Confirm whether we collect, share or sell your consumer health data, and give you a list of the third parties and affiliates we’ve shared it with and how to contact them;
  • Access your consumer health data;
  • Delete your consumer health data, including from our backups and from the companies that work for us, except what the law requires us to keep;
  • Withdraw consent to our collection and sharing of it; and
  • Appeal if we turn down your request.

We won’t treat you differently for using these rights.

6. How to ask

  • Use the request form on our Your Privacy Choices page at providesure.com/privacy-choices.
  • Email privacy@providesure.com.
  • Call 1-800-830-7574 (TTY 711).
  • Write to ProvideSure, Attn: Privacy, 7602 Woodland Drive, Suite 130, Indianapolis, IN 46278.

We’ll respond within 45 days. If we need more time, up to another 45 days, we’ll tell you why. To protect you, we’ll ask for enough information to confirm who you are, usually your name, phone number or email, and ZIP code, and we’ll use it only to verify your request. You don’t need to confirm your identity to withdraw consent.

Authorized agents. Someone you authorize can make a request for you. We may ask for proof that you gave them permission, and may ask you to confirm your identity with us directly.

Appeals. If we turn down your request, you can appeal by replying to our decision or emailing privacy@providesure.com with “Appeal” in the subject line. We’ll respond within 45 days and tell you why. If you disagree with the result, you can contact your state attorney general.

7. Changes to this policy

When we change this policy, we update the date at the top. If we make a material change to how we use consumer health data we’ve already collected, we’ll notify you and, where the law requires, ask for your consent first.

8. Contact us

Senior Choice Plans LLC, doing business as ProvideSure (in California, New Wave Insurance Services)
Attn: Privacy
7602 Woodland Drive, Suite 130, Indianapolis, IN 46278
privacy@providesure.com
1-800-830-7574 (TTY 711), Monday to Friday, 9 a.m. to 6 p.m. ET; from October 15 to December 7, Monday to Friday 9 a.m. to 8 p.m. and Saturday 9 a.m. to 5 p.m. ET